Upcoming Webinars – February 2020
Trademarks & Copyrights - Is Your Brand Protected?
Thursday, January 30, 2020 from 1pm to 2:15pm EST
Your brand is your reputation, your promise to your customers, your values and how you live those values every day.
Join Deborah Sweeney, a former corporate and intellectual property attorney turned entrepreneur, and learn how to protect your brand from imitators and competitors at our next webinar.
- Why you need trademarks and copyrights
- The process for obtaining them
- What type of content can be protected and more
Financial Management for Small Business
Wednesday, February 5, 2020 from 11am to 12:30pm EST
The Financial Management for a Small Business module will take you on an important first step to building a better financial future for your business.
After completing this training, you will be able to:
- Explain the concept of financial management and why it is important to a small business.
- Identify financial management practices, rules, and tools that are commonly available to a small business.
- Explain the most common financial statements.
- Explain how these financial management practices, rules, and tools work.
- Explain financial management basics for a small business.
- Importance of cash flow management.
- Explain the basics of financing for start-up and growing businesses.
Creating a Sales Funnel to Increase Revenue
Thursday, February 6, 2020 from 1pm to 2pm EST
As an entrepreneur, you understand the importance that marketing plays in the success of your business. The sales funnel, although a natural part of your business, needs to be nurtured and fine-tuned to become an active and impactful part of your business’ marketing and customer acquisition strategy.
In this webinar, SCORE certified mentor Tracy Allen will discuss the sales funnel stages and how they affect consumer behavior, so you know what to do at each stage to maximize its impact.
- What is a sale funnel, how it works and why its important
- How to optimize the funnel
- Converting the funnel
- How to measure success
Ask the CPA 2020 – Tax Advice for Small Businesses
Tuesday, February 11, 2020 from 1pm to 2pm EST
April 15th will be here sooner than you think! You have tax questions. We have tax answers.
Join us for this LIVE Q&A session with certified CPA and small business tax expert Micah Fraim. The hour will be dedicated to answering your tax-related questions and concerns. He will also offer tax advice you can implement throughout the year.
You can submit questions during registration and during the LIVE webinar.
Sales Training – Learn to Sell
Wednesday, February 12, 2020 from 11am to 12:30pm EST
- Grow your revenue, one customer at a time
- Increase your average sale
- “Close the sale”
- Help an irate customer
- Create a better experience for your customer
Learn about the sales process. Help customers choose your products and services. How much is a customer worth? Why do you lose customers? How do we get more sales per transaction? You will learn these things and more. This class is taught by a business professional with many years of coaching and sales experience. Most of the sales knowledge passed on in this class applies regardless of your products or services.
Steps to Starting a Business on a Shoestring Budget
Thursday, February 13, 2020 from 1pm to 2pm EDT
New year, new ideas, new plans! If starting a business is on your new year to-do list, then this is the webinar for you!
Let USA TODAY columnist Steve Strauss and Small Business Connection show you the 7 steps needed to start a business, even if you have a small budget. Find out everything you need to know to launch the dream, including:
Step 1. The Startup Shoestring Rules
Step 2. Choosing the right business
Step 3. Research and Business Plans
Step 4 Legalities and Insurance
Step 5: Show me the money (even if you don’t have any!)
Step 6. Putting in the foundation
Step 7. Grand Opening!
Join us and jump in!
Developing Your Overall Marketing Strategy
Thursday, February 20, 2020 from 1pm to 2pm EST
Every business is different, and what works for one may not work for another. That goes for your marketing plan too. To be successful, your marketing must be true to your vision and your business — and true to your customers.
This webinar, presented by Senior Marketing Program Specialist Deb Staiger, will give you the tools you need to quickly, easily and effectively create your ideal marketing strategy.
When you attend, you’ll:
- See why marketing is crucial to success
- Learn how to define your business goals
- Understand how to identify your target audience
- Get tips on attracting your target customer
- Identify the problems you solve for your customers
- Get a free interactive worksheet to build your marketing strategy
Florida Sales and Use Tax – Helping You Succeed
Thursday, February 27, 2020 from 2pm to 3pm EST
During this webinar presented by the Florida Department of Revenue’s tax specialists Jamese Blakely-Martin and Jeff Graham, you’ll learn the basics of state sales and use tax, including:
- Types of transactions
- Annual resale certificates
- Bracket system
- Discretionary sales surtax
- Filing requirements, and more!
Marketing Mistakes That Can Haunt Your Business
Ghosts, goblins and ghouls aren’t the only things that can haunt small business owners. Many entrepreneurs fall prey to some common marketing mistakes that can have terrifying results for their businesses. Are you letting one of these marketing mess-ups scare your customers away?
You have a great product or service, but who are your customers and how can you reach them? Take SBA's FREE online course for an overview of how to identify your customers and how to market to them.
How to Buy a Business
Are you thinking about buying a business? Take SBA's FREE online training for an overview of how to determine the value of a business and how to transfer ownership of a business.
How to Prepare a Loan Package
Are you thinking about securing a loan for your small business? Take SBA's FREE online training for an overview of how to prepare a loan package.Launch the course
National Mentoring Month
When you own a business, it’s up to you to set priorities and make decisions. Whether you’re new to business ownership or you’re a longtime entrepreneur, you may encounter situations you haven’t faced before and feel unsure about how to proceed. That's why finding a mentor who has been there before is key to growing your business. Allen Gutierrez, Associate Administrator of the Office of Entrepreneurial Development, explains how to find the right mentor for you with help from SBA resource partners.
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